APEAJAL AND RAINFOREST ALLIANCE STRENGTHEN THEIR COLLABORATION WITH A SIGNING OF A MEMORANDUM OF UNDERSTANDING
Since 2020, with the support of the Rainforest Alliance, the “LandScale” initiative has been implemented in the Sierra de Tapalpa landscapet,this Integrated Landscape Management program, which includes the municipalities of Atemajac de Brizuela, Chiquilistlán, Tapalpa and San Gabriel, has had the active participation of different actors in the productive sector. These, in collaboration with actors from other sectors, have established a multi-actor platform “Local Committee” and an “Action Plan” to promote a sustainable landscape with a 2030 horizon in this territory.
The Jalisco Avocado Growers and Exporters Association (APEAJAL) and Rainforest Alliance have expressed their willingness to deepen this collaboration to promote a culture of sustainability and environmental responsibility, balancing the care of ecosystems and food production, the objectives of this collaboration include actions to promote and strengthen sustainable avocado production by members of APEAJAL, collaboration to align projects of this association to the Sierra de Tapalpa Action Plan with LandScale indicators and the promotion of Rainforest Alliance certification with affiliated producers and packers.
Thus, on September 29, within the framework of the “Sigue La Rana” campaign promoted by the Rainforest Alliance at a global level, APEAJAL and the Rainforest Alliance met at 12:15 p.m. in Guadalajara, Jalisco to sign a Memorandum of Understanding. Armando García, Director of APEAJAL, Santiago Machado, Director of Rainforest Alliance México, met there, along with other attendees from the sector. This signing of an agreement consolidates the collaboration and commitment of the Jalisco avocado industry to more sustainable practices throughout its value chain, as well as the willingness to join efforts to achieve positive impacts on its supply landscapes.
Here you can see how to get certified: https://www.rainforest-alliance.org/es/certificacion/
